AI Solutions2024

AI-Powered Recommendation Engine

A collaborative and content-based filtering recommendation engine delivering personalised product and content recommendations at scale.

Overview

A machine learning recommendation system built for an e-commerce client. The engine combines collaborative filtering (user-item matrix factorisation) with content-based filtering (product embeddings) to surface personalised product recommendations. Served via a FastAPI endpoint with Redis caching for sub-10ms latency.

Key Highlights

Hybrid collaborative + content-based filtering
Real-time personalisation at <10ms latency
A/B testing framework for recommendation variants
Explainability layer for recommendations
Automated retraining pipeline

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Offices

LondonUnited Kingdom

DubaiUAE – Dubai

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SOFTOTIC LTD (16371717) is a private limited company incorporated by the Registrar of Companies for England and Wales under the Companies Act 2006& registered in Pakistan as a private SMC under SECP (0320678) and FBR with certification from Pakistan Software Export Board (Z-25-16578/25).